With the headquarter situated in Taiwan, Strength Master is applying global business and management strategies to adapt to the rapid development and globalization of market competitions.The R&D centers in both Taiwan and the U.S. specialize in product development based on user-centered design with mature and established production technologies to deliver trustworthy products. Strength Master aims to help people follow through their workout routines by integrating both hardware and software to provide an all inclusive solution to health and wellness. With this goal in mind, we actively follow our aspiration to be the leader in the field of health and wellness with our passion and expertise .
Established in 1994 in Taiping Dist., Taichung City, the startup phase was focused on OEM to produce all types of fitness equipments required by the ever-changing market demands of trading companies. Strength Master Group’s efficient and reliable production ability has allowed the company to grow on a solid foundation in the years to follow.
After seven years of relentless efforts and broad experiences in the market, Denny Wu, the Founder and the General Manager, successfully transformed Strength Master Group to a professional cardio fitness equipment manufacturer in 2001. Besides the private brand is officially established and marketed internationally.
Building upon the innovative R&D and solid production efficiency, Strength Master Group cooperates with well-known brands around the world for OEM. We are also entrusted to develop new products; we extend further OEM to ODM with services of more added values. Believing in the corporate spirit of 5Fs – Focus, Fast, Flexibility, Friendly and Family, we build our reputation by creating win-win relationships with our clients.
Considering the long term development, Strength Master Group strategically planned its global network with the headquarter and R&D center located in Taiwan. In 2006, Lihe (Zhangzhou）Enterprise Co.,Ltd. was established in Fujian Province, China as the second production base with an area of 200,000m². Since then, the production model between Taiwan and China has taken full advantages of automation and vertical integration to provide our clients with products and services that go beyond expectations. In 2009, we merged with Park City Entertainment, Inc.(PCE Fitness) in the U.S. and officially extended our business network to North America.In 2016 investment the French company Eracles Technology, new brand AMPERA. Strength Master Group has devoted to become the all-inclusive health provider for the customers. Besides fitness equipments, we also provide the online health management system, Interactive Health Partner(IHP), which is the only software initiated by ACSM globally. We not only help people live healthily, but also smartly by providing the tools for customers to actively manage their own health.
PCE FITNESS | Salt Lake City, Utah, United States
立和(漳州)實業有限公司 | 中國 福建省
The Strength Master team is committed to constantly improve management strategies, action plans and organizational efficiency to fulfill the mission of leading the health and wellness field by increasing the company’s competitive edge.