Strength Master appoints Herman Bakker as Business Development Manager EMEA

With Herman Bakker on board, Strength Master will establish its European presence and continue to expand globally.

Mr. Bakker has been in the fitness industries for many years. He understands both the European, Middle East, African and the American markets, specializing in business development and marketing strategies.

Strength Master thrives to provide innovative fitness products and promote a fitness lifestyle through communicating brand core values. Mr. Bakker has more than 15 years of experience with Life Fitness with their commercial and consumer business in various leadership roles. We believe that combining his international experience as well as working with an American brand, he will be able to build and grow the distribution channels and brand awareness of LifeSpan commercial lines in Europe.

Starting off 2019 with exciting news, Strength Master exhibits its ambition to expand its international reach.